Entry Modes for Franchise Expansion : The Case of Morocco

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NEGRE, Claude et BENNAGHMOUCH, Saloua, 2013. Entry Modes for Franchise Expansion : The Case of Morocco. 6th International Conference on Economics and Management of Networks [en ligne]. 23 novembre 2013. [Consultésans date]. Consulté de : http://emnet.univie.ac.at/emnet-2013/conference-proceedings/papers/1. .